Wednesday, 22 April 2015

The Concept

ASOS Festival Pack Pop Up Shops
Range: Launch  9th April

'music festivals are actually al fresco fashion shows'

functionality- can be worn at festival
all your festival needs
commerciality- cheap prices people are already spending loads on festivals so cheap price points are key.


V-Fest
Reading/Leeds
Bestival
LoveBox
T-In the Park

I also have personal experience of all of these

Fashion presentation event invite only bloggers etc festival themed creates a. Hype

 festival event massive promotion online and at event plus hair makeup etc experience profitable
Spoken word
New up and coming artists 
Not camping 
Smaller intimate 

Screens showing clothes people can go on there phones and order 

Competition for tickets? 

Plus festival pop up at Glastonbury.... Anywhere else? 

An exclusive to festivals and online spring/summer 16 range the whole festival package designed by???? Promoted by???? 

Expansion? Men's
Globally : coachella 
More festivals

the personal stylists will attend event : have a large online following
order on the app and pick up

http://www.retail-week.com/multichannel/comment-festival-fashion-straight-to-your-tent/5039912.article

Moving on to omnichannel, Ancketill will examine how the concept has changed. It used to be about closing the circle between on and offline, but
now the circle is widening as routes to market evolve.
Online fashion retailer Very’s V Festival pop-up store is a perfect example of this widening circle. Revellers could browse and order from its bespoke
festival collection on their mobiles and pick purchases up within an hour. Orders from its wider range could be fulfilled by the next day.
Very’s festival pop-up shop
Very’s festival pop-up shop
Shoppers without a smartphone could order from Very staff with iPads, and all customers were given access to Very ‘Glam Pods’ - complete with hair straighteners and other beauty products - to change in.
This section of Retail Week Live will also examine the rise of dual-screen viewing and the growth of 24-hour window shopping. Ancketill explains: “This will mean the ability to get a product from a window display or billboard on to a mobile so you can buy it.”

Questions to think about 









  • What are the goals of this particular pop-up store?
  • Is it an extension of a brand, a store?
  • What makes this location better than another?
  • How temporary is this location?
  • Is this store preceding the opening of a permanent location?
  • What's the maximum that you're willing to spend to launch this location?
  • What are the hours of operation?
  • How are you staffing this location?
  • What do you need for city permits, electrical, plumbiing, fixtures, garbage service, security?
  • What will this store carry?
  • When do you need to order (or make) merchandise in order to open on time?
  • How soon can you replenish stock if you sell out early?
  • Do you need POS terminals? Bags? Stickers?
  • Do you need to setup banking accounts?
  • What would make this store successful?
  • How are you advertising this location?
  • Do you have the opportunity to make this into a permanent location?
  • Are their zoning restrictions limiting your hours or merchandise?
  • How does this play into your brand?
  • Is this store launching your brand?


  • not vintage already done.

  • have decided not to name my range and concept Ku-Chella as from asking around what people felt of the name they said the fact that it is so closely linked to Coachella might mean at the festivals in the UK people might think it is a bit irrelevant to the festival. I need to give my concept a more generic title rather then related to a specific festival.

    online presence

    http://www.wgsn.com/news/?p=1154051

    This is H&M doing a similair thing in America

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